UX/UI Designer crafting meaningful digital experiences
I design intuitive, user-centred interfaces that solve real problems and drive business results.
Designing experiences that matter
I specialise in creating digital products that are both beautiful and functional. My approach combines deep user empathy with strategic business thinking.
My Design Process
I follow a human-centred design process that starts with understanding user needs through research, ideation, prototyping, testing, and iteration. Every project begins with the question: "How can we make this better?"
What Sets Me Apart
I bring a unique blend of visual design expertise, technical understanding, and business acumen to create solutions that are not only usable, but also viable and deeply desirable.
Beyond design, I’m a father of three and a lifelong musician. With experience in recording and producing in home and professional studios, I’ve honed a passion for rhythm, sound design, and storytelling. That same creative drive shapes my product design philosophy: building systems and tools that don’t just work seamlessly, but resonate emotionally with the people who use them.
User-Centred
Every design decision is informed by user research and real user needs
Goal-Oriented
Aligning design solutions with business objectives and measurable outcomes
Innovation-Driven
Pushing creative boundaries while maintaining usability and accessibility
Results-Focused
Delivering designs that improve conversion rates and user satisfaction
My Work
A selection of recent projects showcasing my approach to solving complex design challenges and delivering measurable results.
Insurance Company Intranet
Complete redesign of an intranet system for a leading insurance company, improving employee productivity and internal communication whilst reducing information silos.
Key Results:
Guitar Learning App for Norwich Guitar Academy
Designed a comprehensive guitar learning platform that combines interactive lessons, progress tracking, streamlining communication between teachers and students.
Key Results:
Skills & Expertise
A comprehensive toolkit built through years of hands-on experience in UX/UI design, research, and product strategy.
Design Tools
UX Research & Strategy
Technical Skills
Design Methodologies
Let's Collaborate
Ready to create something amazing together? I'm always open to discussing new opportunities and exciting design challenges.
Get in Touch
Location
Norwich, UK