I design intuitive, user-centred interfaces and visual systems that solve real problems, support ambitious brands, and drive measurable results.
I'm Chris, a multidisciplinary product designer with 20+ years' experience creating intuitive, scalable and accessible digital products – and the brands and printed materials that support them. I specialise in mobile-first UX/UI, interaction design and design systems, while still being very comfortable in the world of brochures, campaigns, and print-ready artwork.
Throughout my career I've translated complex business and user needs into simple, human-centred solutions – from enterprise intranets and quote engines to responsive websites, HTML email campaigns and legal press adverts. I'm as happy in Figma and design systems as I am in InDesign, Photoshop and preparing artwork for print.
I follow a human-centred design process that starts with understanding user needs through research, discovery workshops and stakeholder interviews. From there I move into information architecture, wireframes, interactive prototypes, and usability testing – iterating with product managers and engineers until we land on a solution that works for users and the business.
I bring a rare blend of product-level UX thinking, front-end understanding, and deep visual design craft. I've led end-to-end UX for core digital tools, reduced developer rework, sped up release cycles, and maintained cohesive brand identities across both digital and print touchpoints.
Beyond design, I'm a father of three and a lifelong musician – lead guitarist in an 80s rock tribute band and a keen home-studio producer. Two decades of working with rhythm, sound design and storytelling through music deeply influence how I approach product design: I aim to build systems and tools that not only function beautifully, but also feel cohesive, expressive and emotionally resonant.
Every design decision is informed by user research and real user needs, ensuring solutions that truly resonate.
20+ years of graphic design experience in both digital and print media, creating compelling visual narratives.
Delivering designs that improve conversion rates, user satisfaction, and business outcomes.
A selection of projects showcasing my approach to solving complex design challenges across digital and print media.
Complete redesign of an intranet system for a leading insurance company, improving employee productivity and internal communication while reducing information silos.
Some of my most recent product design work is under NDA. If you'd like to see detailed Figma case studies, you can request access to a private, password-protected area.
Request access to latest workA comprehensive toolkit built through 20+ years of hands-on experience in design, research, and product strategy.
Ready to create something meaningful – whether it's a complex digital product, a responsive website, or a print campaign that needs to land with impact? I'm always open to new roles, collaborations and freelance projects.